The story behind our brand new masterclass ‘Making technology work for your business’

In today’s world, can businesses really prosper without technology? Renowned social media trainer Paul Wilson of PRwilson Media and Clive Catton who is highly respected and seen by many as a IT expert delivered a very successful Masterclass at Lincoln City Football Ground on Friday 3rd March 2017 which addressed this and many other questions about technology, social media and security.

Clive Catton said: ‘Let’s be clear – the overwhelming majority of successful businesses have developed their plans, strategies and operations with technology at the very forefront of their thinking. Nowadays, businesses are run from desktops, laptops, tablets, to smartphones, but the reality is that most of us are frankly just scratching the surface of the features and benefits built into most of the things we use. Business owners often find it a struggle to keep up with what’s going on in the technology world, what software is available and the best ways to use it to deliver a great service to both their business and clients.’

Paul Wilson said: ‘We developed this Masterclass in order to educate local businesses on how they can use technology to its full potential, keep information safe and accessible at all times; how to improve business profile and generate new opportunities by getting their messages across effectively and consistently using social media; and how to save precious time and resources in the process.’

This brand new and completely free two-hour masterclass ‘making technology work for your business’ proved a big hit with more than 25 people attending, and here are some positive comments we received following the event:

It was a very helpful session and practical application of technology as was presented is really helpful.  I think everyone found it useful and it makes everyone realise there is so much scope to save precious time and effort with the right tools.  – Kim Ellis, Different HR

What a great event, it gave me a great deal to think about stuff, that is going to be really useful keeping tabs with my social media output. – Alan Anderson, Guitar-George

The #techtoptips workshop was a revelation how marketing has evolved with social media. Handy advice given by Paul and Clive and I am looking forward to the next workshop. – Dirk Terjung, Bespoke Blinds

Paul and Clive are already planning to run more sessions in the near future. To keep in touch with the latest developments please follow them on Twitter @prwilsonmedia and @OctagonT or visit and

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