With rapid technological evolution and the globalisation of business, long before the COVID pandemic happened, we are living in an age of continuous change.
Long ago Heraclitus said his famous words: “change is the only constant” and it comes with a choice to either accept it or resist it and stay behind.
Is this right?
Change may not be easy, but experts say that the pace of change won’t slow down any time soon. This creates challenge for both customers and brands. As customers we are habitual, we usually dislike change. We are also vocal, and we speak often and reach far when we are unhappy about products, services and brands, and technology helps.
Innovation is now fundamental
As a business owner you must be able to sense upcoming changes in the marketplace, make quick decisions and adapt or stay behind. Having a detailed marketing plan and strategy is great but is not enough, a forward-thinking approach is necessary. Technology can help.
Todays’ customers like convenience, they like quick and often, and this is why Amazon has been incredibly successful. This also shows that customers expect brands to follow the Amazon model. They want to have access to services and goods right then when they have a need for them.
I know keeping up with changing customer trends and ever-growing expectations, and yet remaining true to your values may truly be challenging. One of the biggest challenges with living in the age of infinite change is uncertainty. And uncertainty comes with worry, fear and doubt. Concentrating on things that we are familiar with such as traditions, values, families and friendship is no longer enough. The world has been changing and you must be open to new trends and ideas that are coming from outside of the traditional marketing area. Analyse the political and legal landscape and make decisions, take some risks and try something new. Now more than ever is a good time to do so!
Change is good. It brings new knowledge, experience and new opportunities so:
– know your customers – act on their problems
– know your competitors – do better
– be free to think, experiment and speculate – be innovative.
Innovation is now fundamental. Need to explore your technology choices? Talk to us – we are here to help you stay up to date…
…and remember change is happening as you read this post!
Kamila – General Manager
